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Monday, January 04, 2016
The Mass-Production of Individuality
Mass production and mass consumption have steadily been killing the individual. Behavioral algorithms are the final stage in which the last vestiges of the individual are being eradicated. They standardize the last, most stubbornly resistant step in the production-consumption process: desire. Because the data shows that people deeply desire the feeling that they are individuals, our behavioral algorithms must constantly incorporate the illusion that categories of behavior (most particularly, consumption choices) are the proper definition of "individuality" in order to accomplish optimum outcomes. Because the truth-value of an algorithm, like any logico-mathematical equation, is its effectiveness in solving the problem upon which it is brought to bear, then, the existence of individuality has actually been proved “true” by virtue of its eradication. We mass-produce individuality.