When cultural products are valued according to how many units they sell they can only become products designed for the mob. The culture, after a number of iterations, each requiring ever greater sales, can only become driven by ever greater collective mood swings, as is the case with mobs. Neither creator nor consumer able any longer to have an individual experience. Neither to have an individual identity. Each subsumed in the mob.
A mob can never see any difference between what it wants and what is right.
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